Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business. Marketing is also about promotional activities. If there is one promotional business tactic that never goes out of style, it’s giving away promotional materials. Pens, baseball caps, calendars, notebooks, keychains— they all have a role to play in constantly reminding your customers of your business. This, in turn, helps to generate engagement with your company, increase your customer retention, and — arguably most importantly of all! — increase your revenue.
As we can all accept that promotional products are extremely beneficial for businesses, it’s worth thinking deeper about which promotional items might be the most useful. If you’re going to invest in these promo items, then you want to pick the best; the items that have the potential to deliver the highest return on investment. So, which promotional item is able to deliver the most impressive results? Simple— the pull out calendar pen. Here are three reasons we’re confident enough in this product to name it the best of them all…
#1 – A pull out calendar pen passes the usefulness test
For a promotional piece to work, it has to be useful to the customer. If it isn’t, then it won’t last; the customer will dispose of it the next time they indulge in a Marie Kondo-inspired decluttering blitz. A pull out calendar pen blends together two intrinsically useful products, making your choice of promotional item doubly beneficial to your customers. Fun and novelty promotional items may be enjoyable for a minute, but they simply don’t have longevity due to their lack of usefulness. A pen combined with a calendar, however, offers a quick, efficient way to remember important dates, which allows for a long-term usefulness to the customer.
#2 – A pull out calendar pen is unusual…
… and people will think better of your business because of this! Pull out calendar pens are not particularly common items, so you customers will likely be surprised when they realize their promotional pen has an extra, incredibly useful feature. Not only will they be glad they now own the item, but they’ll also think well of your company for taking the time to find such an innovative, interesting product. This reflects well on your business and could help to increase customer retention, as well as overall perception of your brand, in the future.
#3 – You can communicate with your customers without expensive advertising
When you provide pull out calendar pens as promotional items, it’s important you note a few important dates down on the calendar. As well public holidays, you could highlight when your business is going to be appearing at trade shows, or even the last mailing dates for your Christmas orders. While you don’t want to overload the calendar with pre-assigned events, drawing attention to dates that are notable for your business is a great way of quietly reminding your customers of your business throughout the year.
In conclusion
If you are looking for a promotional item that your customers will genuinely love and is able to boost your customer retention rates, look no further than a pull out calendar pen to provide extra customer values.
